Organizations can boost their success by managing and marketing webinars. Students learn how and when to promote webinars, conduct follow up promotions to those who click-through initial emails and generate more leads. Students examine a unique-needs-assessment model and acquire five secrets to creating high-response surveys. This course explains how market research can be simple, inexpensive and cost-effective, which lowers an organization's risk. Students take home a webinar-planning timeline that facilitates the marketing of webinars to achieve maximum success.